Anatomy of Black Friday/ Cyber Monday 2011

Stores that opened earlier this year gained on average 22 percent more business than stores that stuck to traditional Black Friday hours.  What can you do to gain momentum and sales throughout this holiday season and when planning for next year’s holidays?

We have just released a special report, Anatomy of Black Friday/Cyber Monday 2011, to let you know how U.S. consumers made their shopping decisions during the kick-off week to the holiday shopping season.

The survey, completed by a nationally representative sample of 3,200 consumers from our online consumer panel, asked questions like these:

• What activities did you partake in the week before Black Friday?
• Did you shop online? In-store?
• Did you purchase?
• What were your reasons for shopping or not shopping?  Purchasing or not purchasing?
• Where did you shop and purchase by channel/retailer?  What categories did you shop/buy?
• Were you shopping for doorbusters, holiday gifts, holiday preparation, or non-holiday purchases?
• When do you plan to shop next, and what is the total amount you expect to spend this holiday season?

Learn more.
To find out more about what this report can do for your business – this holiday season and as you plan for Holiday 2012, complete the form above, call Charles Camarato at 866-444-1411, or email contactnpd@npd.com.