Understanding kids' gaming behaviors — updated with latest data and analysis on this important segment!
Did you know?
- The guy who lives in a pineapple under the sea is wooing girls of all ages! SpongeBob SquarePants was in the Top 10 list of the most popular licenses for girls across all age groups.
- Kids ages nine to 11 rely more on Sunday store circulars as an important source of information on video games compared to the other age groups. This reliance tapers off as kids get older, with 12- to 17-year-olds least likely to rely on store circulars.
- Creating cross-category tie-ins can be an important tool to influence kids. Almost a third of kids link their purchase of a branded game to a purchase of the same brand in another category. Find out which categories have the highest crossover today.
- Kids purchased almost as many mobile gaming apps as they downloaded for free.
Covering both traditional and non-traditional gaming devices, this report provides vital information about the amount of time and money kids ages two to 17 spend on games. It also covers the specific gaming systems they own and use and how they transition from one device to another, their gaming content acquisition and consumption behavior, sources of information they consult prior to purchase, and their parents’ involvement in and influence on gaming purchases.
See the effects of the games industry's evolution — trended data
and brand-new insights from kids and parents
The report delivers a comprehensive analysis of how the kids gaming market has evolved over the past two years. The report builds on the 2009 baseline with the latest data and analysis on this important segment. It explores key trends, such as the proliferation of mobile gaming, digital purchasing, and the impact new gaming-capable mobile devices are having on the market.
Put the Kids & Gaming 2011 Report to work for your business
- Capture a larger share of the kids’ market by targeting this important and growing consumer segment
- Guide your product development and distribution strategy armed with an understanding of the devices kids use to play games, current usage and content acquisition patterns, and the popularity of specific genres on these devices
- Drive your digital strategy with a deeper knowledge about how this young audience is embracing digital gaming, and understand the implications for future gaming audiences
- Create more effective advertising and marketing initiatives based on insight into gender and age differences and purchase drivers
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For more information, complete the form above, call Charles Camaroto at 866-444-1411, or email contactnpd@npd.com.
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